Cocktail Graffiti.

As a cocktail artwork consumer brand operating in the food and beverage industry, Cocktail Graffiti isn’t afraid to think outside the box. Working within both the B2C and B2B space, they pride themselves as a brand that has a finger on the pulse of trends without being cliche or gimmicky.

Creative Brief:

Cocktail Graffiti came to us with goals of growing a brand from the ground up with virtually no brand equity and only a product offering. The goal of this partnership was to determine and cater to their ideal avatar and craft the voice and vision to align with that demographic’s core principles and ideals to motivate them to convert into customers. Originally taking orders all over the phone, we crafted them a web experience which enables a streamlined purchasing process to increase sales.

Lead the creative direction on creating their brand identity system which was used as the “north star” strategy for other marketing initiatives:
- Identified their primary and secondary avatars
- Outlined their verbal identity which informed their voice, tone, and messaging suite.
- Created visual identity system which leverages unique brand elements that set them a part from their competition
- Packaged up their identity system into a consolidated brand guidelines to be used both internally and externally for all marketing purposes
Myself and my team of designers and developers crafted a custom Shopify theme which housed extensive cocktail artwork libraries and used a 3D modeling plugin for customers to customize their art and see it in a 3D space on top of their drink.
Created stunning campaigns for both paid and social traffic aiming to either drive traffic to the site, retarget them, or convert them after abandoning their cart.
To fully get the vibe of Cocktail Graffiti we carefully crafted a photo / video shoot to use for promotional materials which required a succinct strategy from shot/prop lists, scripting and storyboarding, location scouting, and talent organization, amongst directing and producing the shoot itself.
We created email nurture sequences in Keap as the client didn’t want to use Shopify’s native CRM, Claviyo. We created a variety of sequences that each catered to various points in the customer journey. These emails aimed to visually inspire customers as to the possibilities they could create in their own cocktail art as well as warm them up to eventually convert into customers.