Aptera Motors.
Being the most efficient Solar Electric Vehicle that requires no charging for most daily use, Aptera gives you the freedom to do more with less impact on the planet.
Creative Brief:
Aptera Motors is one of the leading innovators in electric motors manufacturing. In a landscape that’s quickly becoming oversaturated, Aptera sets themselves a part by being one of the first vehicles on the market to be able to charge using solar energy. Aptera’s target audience are freedom seekers looking to not follow trends, but trail blaze them for others all while creating a smaller carbon footprint for the earth.
-
Aptera came to us with only their vehicles and a logo. From there, we worked with their team to identify who their target audience is, how we should speak to them, and how they should be perceived by their audiences. This lead to a brand strategy that was rolled out to all other channels.
-
Aptera came to us with goals of launching a site capable of helping them achieve their goal of raising $50m in investor funds. To achieve this, we created user flows and prototypes which translated to high fidelity designs that helped guide traffic to convert and used tactics to increase order size.
Prototyping was an invaluable step in the process for their stakeholders to align internally and sign off on proposed user experiences.
-
We worked with their team of talented 3D modelers to create models of the vehicles which were then used in infographic animations to showcase performance and various specs of the vehicle.
-
Working alongside a white label team video production team, I lead the art direction for all photography as well as video storyboarding by providing shot lists and guidance throughout the project of assets needed to be used for future marketing materials.
