42 Macro.

Founded by Darius Dale, 42 Macro is one of the leading Macro Economic brands operating in the financial sector. Having a background as an executive-level data analyst on Wall Street, Darius’s mission is to provide industry-caliber investing knowledge for consumers, leveling the playing field for investor hobbyist against hedge-fund management companies.

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Creative Brief:

Darius Dale and the rest of the 42 Macro team partnerned with us to help boost revenue to their flagship product, The Macro Bundle. This product was a daily, weekly, and monthly report put together by Darius himself which analyzed the world economy and gave customers his analysis on what actions to take within the stock market. Because of the cutting-edge nature of this service for consumers, the 42 Macro brand wanted to reshape their brand equity into a brand that looks the part and is taken seriously. They wanted a brand that was bold and masterful, conveying the clout and credibility from Darius’s experience working on Wall Street.

  • Explaining the concepts behind macro investing can be convoluted and confusing for the average investor which is why identifying their voice and visual identity was imperative for their business to connect abstract concepts quicker with their ideal avatar.

  • We worked alongside the 42 Macro teams to create stunning landing page experience that aimed to drive traffic towards the flagship product page, The Macro Bundle.

  • We created social and paid campaigns which captured users at various stages in the customer buyer’s journey.

  • We lead the direction and strategy on all cincematography and photography. Providing the 42 Macro team with detail notes on composition with shot lists and storyboards.

  • We found the best way to warm up audiences to convert into customers was through using digital marketing funnels by capturing leads with various free offers and warming them up in the funnel via email and paid. These warm audiences would eventually get pushed to the flagship product and/or any upsells/down-sells depending on their customer journey.

Brand Study

Web Samples

Media Samples

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Commercial

Conclusion:

Throughout our partnership with the 42 Macro team, we were able to effectively cross collaborate between myself and their Creative Director to come up with some of the most unique concepts in the financial sector. It is with this spirit that 42 Macro is able to take complex ideas about the world economy and distill it down into actionable investing advice for consumers.

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